About us

Our crew with which board game 2.0 becomes reality

INTRODUCTION

We do what we love, and we love what we do

Board game 2.0
We are a team of board game enthusiasts who have made it our mission to create a solution for the board game 2.0.

Our platform AVA is a hybrid board game console that will inspire analogue and digital players.
What we really look for are shared adventures and stories, we enjoy spending time with our children and help them learn, or let’s be honest – sometimes it’s about the competition to beat everyone else at the table.

This attraction of the classic board game has driven us to transfer the whole concept into the digital world. Why? Children grow up used to digital games, while parents are increasingly trying to encourage more analogue experiences. We aim to offer both sides all the advantages: We want to create a hybrid world in which the advantages of the analogue and digital worlds are combined.

Meet2Play brings collaborative gaming and creativity to the next level - so you can enjoy the familiar like never before.
Get to know the team

All the people behind AVA

We love board games and enjoy playing them as much as we enjoy developing them. This passion drives us as a team and and lets us get creative for the board game revolution AVA!

This is Jakob

Our CEO and boardgame enthusiast lives in Bielefeld. Get to know more about him:

What exactly do you do at Meet2Play?

I steer the boat full of AVA's creative and driven minds. One day it's crunching numbers and the next it's drawing up new product designs.

What did you do before joining Meet2Play?

Before we dreamed up AVA, I was involved with developing user-oriented products in various segments.

Game night, what are you packing?
A Settlers of Catan (!) - I'm a classic guy!
What inspires/excites you about AVA?

AVA not only offers a completely new way of playing for all age groups - above all it creates a platform with which everyone can let their creativity loose. The cornerstone of every development is creativity and we want to do our part.

Where can we find you, when you are not working?
Mostly on the sports field, but also in a café on Sundays.
I have a total weakness for...
... music of the 70's & 80's!
What do you think is overrated?

playing by the rules 😉

This is Ingo

After moving from Asia our CTO Ingo now lives in Zurich. Get to know more about him:

What exactly do you do at Meet2Play?

I create the technical concepts and vision, and manage pretty much everything related to development. That means managing our internal and external technical teams and our suppliers and technology partners, but also a lot of hands-on work: writing code, electronic and mechanical design, and soldering and testing new boards.

What did you do before joining Meet2Play?

 I started as a software engineer in the automotive industry in Germany, just when large displays were on the rise. I developed systems to bring graphics to these displays, and it was always a special feeling when I saw people using what our team had built. After a long time in that industry I was ready for a change, so I moved to Singapore, where I worked with customers on their enterprise IT architectures and completed my MBA. The Internet of Things had just become a hot topic, and I switched to a sales role where I worked with customers all over Asia on IoT implementations – we connected cars to mobile phones, tracked goods in warehouses, monitored meteorological stations on remote islands and equipment in hospitals, and much more.

Game night, what are you packing?

A complex board game that takes a long time – A Game of Thrones is a great one. Some bags of those unhealthy snacks that you really shouldn't eat, but you just need something to nibble while you try to figure out the strategy behind your opponent's last move, if that alliance you have will survive the next round, if you really should move those guards outside the castle….and of course the phone number of the local pizza delivery. Game night is pizza night.

What inspires/excites you about AVA?

AVA has the potential to bridge different generations playing board games, introduce new game mechanics and experiences that are not possible with traditional board games, and - most importantly -  AVA will also radically change how board game authors can bring their ideas and concepts to players. There are so many wonderful game ideas that you never see because manufacturing a board game is such a complex and expensive process, and in this environment there is no way to release a beta version or to just try out some ideas. With AVA, game authors have a digital way to develop and release a board game, and they can include the player community in the design process and improve their ideas.

Where can we find you, when you are not working?

 I always loved to play games, RPGs and strategy games on the computer, or meet with friends for pen-and-paper RPGs or board games. Or we go out and explore the many restaurants and bars we have in our area. But often enough you will find me building or repairing something - that's not changed much since I got my first Lego bricks as a child. It might be with electronics, mechanical work on a car or boat, building something with wood, or some DIY job at home or helping out a friend.

I have a total weakness for...

A good Negroni! One of the classic cocktails, either traditional or in one of the many variants bartenders create.

What do you think is overrated?

Knowledge. We live in a world that is more complex and changing faster than ever. Even if you could know it all, tomorrow it‘s outdated. It is far more important to be open to what you don‘t know, and to keep the ability to learn.

CTO Meet2Play

Ingo Brettel

CTO Meet2Play

Ingo Brettel

This is Ingo

After moving from Asia our CTO Ingo now lives in Zurich. Get to know more about him:

What exactly do you do at Meet2Play?

Create the technological concepts and vision how AVA works, and pretty much anything related to develop these – manage our internal and external technical teams, our suppliers and technology partners. But I also do a lot of hands-on work on our development, writing code, electronic design, mechanical design, soldering new boards and testing them.

What did you do before joining Meet2Play?

I started as a software engineer in the automotive industry in Germany, just when more and more larger displays appeared in cars. I developed systems to bring amazing graphics to these displays, always loved it when I saw later in a car that people use the things our team build. After a longer time in that industry I was ready for a change, moved to Singapore, worked with customers on their enterprise IT architectures and also did my MBA here. The Internet of Things just became a hot topic for many industries, and I switched to a sales role where I worked with customers all over Asia on their implementations – we connected cars to the mobile phones of their owners, tracked goods in warehouses, monitored meteorological stations on remote islands, monitored equipment in hospitals and many other use cases.

Game night, what are you packing?

A board game that takes a long time and is complex – A Game of Thrones is a great one. Some bags of those unhealthy snacks that you maybe should not eat, but you just need something to nibble while you try to figure out what is behind that move you just saw, if that alliance you have will survive the next round, if you really should move those guards out of the castle….and of course the phone number of the local pizza delivery. Game night is pizza night.

What inspires/excites you about AVA?

AVA has not only the potential to bridge between the different generations playing board games, introduce new game mechanics and experiences that are not possible with traditional board games, but AVA will also radically change the way how board game authors can bring their ideas and concepts to the players. There are so many wonderful game ideas that you never see, because manufacturing a board game is a complex and expensive process, there is no way for a beta version or to just try out some ideas. With AVA game authors have a digital way to develop and release a board game, and they can include the player community to design and improve their ideas.

Where can we find you, when you are not working?

I always loved to play games, RPGs and strategy games on the computer, or meet with friends for pen-and-paper RPGs or board games. Or we go out and explore the many restaurants and bars we have in our area. But often enough you would find me again building or repairing something, that probably has not changed much since I got my first Lego bricks as a child. It could be with electronics, mechanical work on a car or boat, bulding something with wood, some DIY job at home or helping a friend.

I have a total weakness for...

A good Negroni! One of the classic cocktails, either traditional or in one of the many variants bartenders create.

What do you think is overrated?

Knowledge. We live in a world that is more complex and faster changing than ever. Even if you would know it all, tomorrow it‘s outdated. It is far more important is to be open for what you don‘t know, and keep the ability to learn.

Software Dev. Meet2Play

René Thieme

This is René

Our Software Developer Rene has pitched his tents in Leipzig. Get to know more about him:

What exactly do you do at Meet2Play?
Embbeded software development for the tiles and managing hardware and software development.
What did you do before joining Meet2Play?

Research associate: Developing electronic systems and software mainly for new soil measuring systems and non-standard measuring procedures.

Game night, what are you packing?

Fancy dice, gummy bears, energy drinks, some beer and definitely not Monopoly.

What inspires/excites you about AVA?
The digitalization of one of the oldest and most popular game types in history.
Where can we find you, when you are not working?

Binge watching Netflix, dying at soulslike games, or playing offlinegames with friend.

I have a total weakness for...
... Schnitzel!
What do you think is overrated?
Monopoly!

Head of Marketing Meet2Play

Fabian Eggers

This is Fabian

Our Head of Marketing Fabian lives in Hannover. Get to know more about him:

What exactly do you do at Meet2Play?
I am responsible for all marketing matters, online and offline. Website, Email marketing and social media as well as general communication and product strategy.
What did you do before joining Meet2Play?
I worked as an Event manager and head of department. I also run a small independent boardgame publishing startup.
Game night, what are you packing?
I love to explore new games and mechanics. Eurogames like “Scythe” or “Lost Ruins of Arnak” are my favorites.
What inspires/excites you about AVA?
The world and society are becoming more and more digital, which is why I believe it is important to bring the social components and also the haptic experiences of games into the modern world. With ava, we are doing just that.
Where can we find you, when you are not working?
I love beachvolleyball and volleyball. But also the gym or playing boardgames with friends are always a good deal.
I have a total weakness for...
Kinderschokolade. I just can’t get enough of 😉.
What do you think is overrated?
Good grades in school or written documents to prove how well you have done something. Isn't it much better to get your own idea of how good someone is? Isn't rating always relative and biased anyway?

This is Fabian

Our Head of Marketing Fabian lives in Hannover. Get to know more about him:

What exactly do you do at Meet2Play?
I am responsible for all marketing matters, online and offline. Website, Email marketing and social media as well as general communication and product strategy.
What did you do before joining Meet2Play?
I worked as an Event manager and head of department. I also run a small independent boardgame publishing startup.
Game night, what are you packing?
I love to explore new games and mechanics. Eurogames like “Scythe” or “Lost Ruins of Arnak” are my favorites.
What inspires/excites you about AVA?

The world and society are becoming more and more digital, which is why I believe it is important to bring the social components and haptic experience of games into the modern world. With AVA, we are doing just that.

Where can we find you, when you are not working?
I love beachvolleyball and volleyball. But also the gym or playing boardgames with friends are always a good deal.
I have a total weakness for...
Kinderschokolade. I just can’t get enough of 😉.
What do you think is overrated?

Good grades in school or written certificates that prove how well you have done something. Isn't it much better to get your own idea of how good someone is? Isn't rating always relative and biased anyway?

Head of Marketing Meet2Play

Fabian Eggers

We work with awesome brands

AVA's Partner

These amazing partners are supporting us on our journey. We are so glad to have you on board.

THE COMPANY BEHIND AVA

About
meet-2-play GmbH

Meet2Play is developing a hybrid board gaming console for families with a platform that offers an ecosystem for developers and publishers
Vision & Purpose
Invention

Ingenuity is what drives every innovation. We want to give everyone the freedom to create new exciting content. We believe that a diverse work culture leads to the best inventions.

Sustainability

We want to develop meaningful and sustainable products. Sustainability is reflected in the material, the production, but also the type of product. For us, sustainability always includes the customer's voice, which can best express their own interest.

Creativity

Creativity is what drives us as children, teenagers or adults. This creativity should be reflected both in our work culture and in our products. We create the space in which every kind of creativity can develop freely.

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