EntwicklungUnsere Vision (EN)

Unsere Vision (EN)

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unleash creativity through joint development

As already described in the blog post on the board game market, the board game market has to change in order to be able to continue to bind future generations. It’s not just about changing the board game, but also about using the good qualities of the board game for new ideas and developments. Now is the time to create a smooth transition that slowly takes people of all generations from the physical to the digital world (in all its possibilities). By connecting the haptic and the digital, the advantages of both worlds can be combined and everyone feels involved.

However, this transition is not just about the purely passive consumption of new content in the form of games, but also about triggering creativity in order to help shape important development processes for children and parents – for example by creating new games.

Our vision also comes from this idea: We are not just a console on which a new and classic board games can be played, we are much more:

An open ecosystem that offers people the opportunity for creative development. In this context, however, creative development does not mean work, but in particular the gamification of game designing.

Creativity is one of the key qualifications of our future

But it’s not just about intelligence, it’s about thinking, trying things out, deviating from the norm, having your own experiences, reorienting yourself and getting results. A creative person is associative and imaginative.

Being creative is already present in children (and particularly strong here). Unbound by social guidelines, children are curious and flexible. The process of creativity and development is the most important part and contributes significantly to a child’s character. Knowing that it is even more important that we do not miss this opportunity. Building a castle in the forest, painting pictures or creating characters in the context of your own role-play games are just a few examples where creativity knows no bounds.

Creativity leads to courage, self-confidence, identity and initiative.

But why is this creativity so often lost when there are many opportunities to unfold it?

Many digital offers open up the possibility of keeping children busy, but offer no benefit in developing creativity. Digital games (PC, Playstation, etc.) or classic television usually allow children to consume passively and if so, offer a ready-made way to solve tasks/puzzles (e.g. in games).

However creativity is not only important for children, but also for adults. The difference: While children tend to be unburdened and imaginatively creative, adults work combining and solution-oriented, while being creative.

So how can we encourage this important development in children and give adults a space in which they can continue to act out the urge to be creative?

AVA creates the platform for a structured network that shapes itself through creative chaos and an open community.

We do not only want to digitize gaming and unite the analogue and digital worlds, we also want to create an open space in which everyone can express their creativity. We achieve this primarily through gamification of the game development process.

This process can already be seen in other modern games (Minecraft, Roblox), but this mechanism has also been used in older games (The Sims, Age of Empires, The Clou). Children, adults or even game developers must be given the opportunity to invent themselves in the game and to create new game mechanics. The difference: in AVA, creativity knows no digital or analogue borders. We address all processes but keep the game development simple enough that it feels like playing. In this way, new solutions and ideas can be created in a playful way, which in turn lead to educational and character-building processes in the players.

The community is an essential component in order to sustainably shape the sense of achievement through confirmation.

The “success principle” creates the necessary confirmation and can lead to a strengthening of identity. It is essential that event-related or interest-related communities can be built on the platform. This not only leads to more creativity and new perspectives, but also to a strengthening of the “we feeling”, the classic team spirit. But not only that, far away from children, adults or game developers can promote an even more solution-oriented game development process by supplementing missing skills.

So what is the conclusion of this article?

Our vision is a structured creative chaos in which interest-based communites can develop organically. Children, adults or any other game enthusiasts must not only be passively guided through prescribed games, but must be given the opportunity to create their own game universes. The development of game worlds must feel like playing the game itself, because only a fun development process is a sustainable development process.

If we manage to convey this vision, then creative energies can be released, which raises today’s understanding of gaming to a new dimension.

Have you ever had ideas for a game that you haven’t implemented yet? Please share them with us, we are curious!

About the author

Jakob Hase

CEO AVA
"Digitalization should support socialization and interaction and be sustainable in every way. We translate available digitalization into things that make a difference to people."

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